Responses to media inquiries should always be factual, even when dealing with a difficult PR problem.

Well thought out, accurate and clear language results in the best outcome when responding to media.

A Facebook spokesman recently issued a statement that was anything but clear and was designed to deceive, according to the online tech website TechCrunch, in a tough and interesting analysis.

TechCrunch might be right. They make a convincing argument that Facebook’s statement is a case of verbal contortion, aimed at fogging the air.

Was this meant to hide the phone from the media and the public? Was this effective PR? You be the judge.