PR’s growing importance

Posted October 4th, 2010 in Uncategorized by Jeff Bentoff

A recent article described the purchase of major PR firm as showing the “growing appreciation for P.R. on Madison Avenue.”

In an era of skepticism about one-way advertising, getting messages out via PR makes sense. Only through PR and its new cousin, social media, can businesses and non-profits reach their audiences in a credible, genuine and interactive way.

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