What Osama bin Laden’s death means in the PR world today

Posted May 2nd, 2011 in Uncategorized by Jeff Bentoff

Here’s an instructive column I came across today explaining how the news of Osama bin Laden’s killing will affect PR projects in the short term.┬áHint: If you have a story you’re pitching today — or this week — good luck.

It’s a good explanation of how planned PR initiatives take a back seat when big news, even news less monumental than this, breaks out. Kinda obvious to those of us in the business, but worth reading.

The killing of the world’s top terrorist of course trumps any other issue today, as it should, and makes considerations of PR strategies seem trivial. Our admiration and thanks goes out to the brave military who accomplished the mission in Pakistan yesterday and our leaders who directed the operation. We hope this action make the world a safer place.



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