New consumer media habits challenge PR efforts

Posted June 11th, 2010 in Uncategorized by Jeff Bentoff

This fascinating New York Times article focuses on a San Francisco man who is more plugged in to social media and communication gadgets than is probably good for him.┬áMost people are going beyond traditional media outlets, even if this is an extreme example. For those trying to reach consumers or stakeholders, these “new media” sources can’t be ignored and must be embraced. These sources shouldn’t even be called “new” any more. Even “traditional” media outlets — TV and newspapers — are heavily invested in websites, Facebook pages, Twitter and user-generated content. They’re all part of today’s media world.

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